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Obsession

For this project, our task was to create a 10-second video utilizing our 2D motion graphic rotation skills. We were provided with four soundscapes to choose from and tasked with selecting a specific emotion to center our theme around, ultimately creating a short story inspired by that emotion. I chose to focus on the theme of obsession and used this animation to explore how technology is affecting our world today.

Story

This work aims to convey the negative effects of addiction to technology products. Through its vibrant and contrasting colors, it depicts a type of addiction that is similar to a "drug addiction." People are increasingly dependent on technology, and while its benefits cannot be denied, its overpowering nature can also lead to negative consequences.

 

The first drawback of technology addiction portrayed in this short film is that people often neglect what is really happening around them because they are too dependent on technology products. They may also lose confidence in themselves and only believe in the false and polished version of themselves that they see online. The second drawback depicted in this work is that due to the overwhelming amount of information sources, it is difficult for people to filter out the correct information. If they blindly trust online information or opinions, they may suffer financial or even personal safety losses. Therefore, through this work, it is hoped that people will become more aware of the negative consequences of excessive use of electronic products and pay close attention to possible false information that may appear online.

Brainstorm for the soundscape, the final decision was soundscape 3

Character Design

Background Design (Edited in Adobe After Effect)

Final Result 

Justine Chung

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